Institutional Positioning Project Launched

Posted December 8th, 2011 at 5:12 pm.

In connection with the work on strategic and comprehensive campaign planning being coordinated by the Thinking Forward Group and the Campaign Planning Committee, the College has begun an institutional-positioning project aimed at providing the Bryn Mawr community a shared vocabulary to talk about who we are, where we’re going, and why it matters.

As part of this project, a number of faculty members, students, staff, parents, and alumnae/i will be asked to take part in a survey in mid-December.  Survey participants will be randomly chosen and will receive an email from Chief Enrollment & Communications Officer Jenny Rickard asking them to participate in the survey next week.

The Communications Office is working under the guidance of the Communications Steering Group on this project. In addition to the Communications Office staff, the Steering Group is made up of faculty representatives and representatives from the President’s Office, Resources, Admissions, and the Alumnae Association.

“The work of strategic planning focuses on our future aspirations and plans for specific projects and initiatives. This project will help us better articulate our shared core values, our institutional personality, what we stand for, our very reason for being. Thus, these two processes will complement one and other in creating a clear and compelling case for the future of the College,” says Rickard.

The Communications Steering Group is working with a firm called Addis Creson on this project. To learn more about them, go to www.addiscreson.com.

The project is scheduled to have a Spring 2012 rollout.

Also under the guidance of the Communications Steering Group, the Communications Office recently completed and has begun to implement the College’s new visual identity system.

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